The Ultimate Website Marketing Checklist

The Ultimate Website Marketing Checklist

You can download this post as an eBook and share it as you please! Right click and select “save as” to download The Ultimate Website Marketing Checklist (.PDF) It’s extraordinarily difficult to be perfect. Virtually all websites (mine included) won’t hit every item on this checklist so prioritize your time and budget based upon your resources and skill levels. Don’t skip anything in Phase 0 though. This checklist includes reserving social media accounts primarily for backlinks and for brand management. It also mentions email list building because that’s how you can keep in touch with your website visitors and create a real asset. I tried to keep the language and concepts as simple as possible. If something is confusing, please leave a comment and I’ll try to clear it up for you. This post was inspired and heavily influenced by CCarter’s “Big Brand Checklist” on WickedFire. Another big driver has been frustration with seeing websites built in an inefficient and sloppy manner. I think this checklist will make the process of creating websites a more efficient and pleasant experience for both the customer and the provider! Phase 0: Plan Your Website Do not skip anything in this part of the website marketing checklist! Research Research Keywords for your niche. Here’s a basic video guide for finding search volume for local businesses. Find (or design) a WordPress (or other content management system) theme for your website. I personally use WordPress for everything so I’m going to pretend you do to in order to avoid too many parentheticals. Brainstorm & Plan Complete a creative brief. Complete a web design brief. Create...
What is Affiliate Marketing? Enter the Rabbit Hole

What is Affiliate Marketing? Enter the Rabbit Hole

Before we dive into this topic, I want to quote my About Me page: “All affiliate links on this site are for products and services that I have personally used, loved, and recommend in good conscious.” – Paul Gallipeau The tl;dr is that if you use an affiliate link on this site and make a purchase, the company will give me a portion of the money you spend to reward me for the referral. You do not pay any extra when you click an affiliate link so it doesn’t cost you anything. Okay, let’s get the ball rolling now! What is Affiliate Marketing? Affiliate marketing is one of the methods that content creators (publishers) can monetize their websites and it is also a tool that companies (merchants) can marketing themselves and increase sales and leads. There are middlemen (networks) that manage the affiliate programs, tracking, and payments on behalf of the merchants. The last player is the customer, who ultimately makes a purchase or becomes a lead. Here’s an example scenario: John searches for “shoes” and clicks on my website about shoes. He sees a blog post reviewing Allen Edmonds’ Park Ave shoes and clicks on it. After reading the review, John wants to buy a pair and it just so happens there’s a link on my website: “Want a pair of your own? Buy your Allen Edmonds Park Aves (affiliate) on Amazon!” John clicks the link and makes the purchase. As the affiliate, I get a 6-8% commission on the sale (at no additional cost to John), the network (Amazon) also gets a cut from the merchant (Allen...

How to Add or Remove Users & View Change History in Google AdWords

This guide will teach you how to control your company’s AdWords account data and keep your AdWords account managers accountable. I teach this to every person I meet with to talk about AdWords because honesty and transparency are two tenets my business is built on. Preface: Account Ownership & Why It Matters Some companies (but not all) will create your AdWords account and keep the login credentials to themselves. They act as the gatekeepers to your company’s data and will only allow you to view their reporting. Direct access to the AdWords account is forbidden and if you stop working with them they will not give you the account that they have been using to advertise your business. If you haven’t picked up on it from my other guides, I love metaphors. Metaphorically, let’s say that you move into an apartment owned by these companies and you start to fill your apartment with all of your belongings (your AdWords data). When you’re ready to move out (change AdWords managers, bring it in-house, etc.), these companies get to keep everything you put in your apartment and you leave with nothing. It’s just plain wrong and they only get away with it because they prey on their customers’ lack of expertise in AdWords. When you create your AdWords account, you should be the owner. You should be the gatekeeper to your information and know how to both grant and deny access to your data to the companies that manage it. You wouldn’t give ownership of your computers and company files to your IT company so don’t give ownership of your business...
Paul’s Favorite Internet Marketing Resources

Paul’s Favorite Internet Marketing Resources

I’ve sent countless emails to people I’ve met who are interested in what internet marketing resources I use and I’ve finally came to the realization that I should just create a page for them rather than type and re-type the same email over and over and… well, you get the point. Check out my free eBook, The Ultimate Website Marketing Checklist. You can read it on the blog or download the PDF for free, no email opt-in required. Internet Marketing Tools for Analytics, SEO & PPC Management Analytics Tools I’m currently all Google but I am going to play with some other options with some future projects. Google Analytics – Record just about every metric possible to analyze and optimize how your users use your website. Track goals and conversions. Google Webmaster Tools – Get detailed reports on your website’s visibility on Google. Make sure to connect it with Google Analytics! Mongoose Metrics – I use this service to track phone calls generated by PPC. SERPFOX – Keep a pulse on your SEO efforts. Serpfox provides automated reporting on your search engine ranking positions. SEO Tools Lean Domain Search – This makes it easy to find good domain names that aren’t already taken if you know what keyword(s) you want to include in it. I use it in conjunction with KnowEm to see if the domain name is available on social networks too. Ubersuggest – Get keyword suggestions based on your input. The results are a mix of Google suggestions and other services. I use it when the Google Keyword Planner leaves me unsatisfied. SEOprofiler – I’ve used a...
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